Marketing: An Introduction (GE) 12/e數量有限,售完為止！限量是殘酷的,入手要快~超多的鄉民很都說Marketing: An Introduction (GE) 12/e無敵強的！我最近也在找Marketing: An Introduction (GE) 12/e,相關的資訊!!Marketing: An Introduction (GE) 12/e該商品熱烈銷售中~ 欲購從速，以免向隅！ESTHER也在問請我幫忙收集資料！我有去遍尋各大購物網站yahoo奇摩購物、momo購物、博客來、PChome、7Net搜尋優惠價格!當今網購市場很競爭,各大購物網為求好業績無所不用其極。ESTHER是我的好朋友,為人正直富有愛心;ESTHER只會推荐好東西！ESTHER最近也對這個商品很趕興趣,走過路過,千萬不要錯過！參考本商品Marketing: An Introduction (GE) 12/e |
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售價:1273  |
詳細資料ISBN：9781292016788 叢書系列：行銷學 規格：平裝 / 672頁 / 普通級/ 單色印刷 / 12/E 出版地：台灣 內容簡介 1.GUIDE STUDENT’S LEARNING THE MARKETING JOURNEY PRESENTS FIVE MAJOR CUSTOMER VALUE AND ENGAGEMENT THEMES. THE INNOVATIVE CUSTOMER VALUE FRAMEWORK IS INTRODUCED AT THE START OF CHAPTER 1 IN A FIVE-STEP MARKETING PROCESS MODEL, WHICH DETAILS HOW MARKETING CREATES CUSTOMER VALUE AND CAPTURES VALUE IN RETURN. THE FRAMEWORK IS CAREFULLY EXPLAINED IN THE FIRST CHAPTER AND THEN INTEGRATED THROUGHOUT THE REMAINDER OF THE TEXT.GUIDE STUDENTS THROUGH THE MATERIAL WITH MARKETING JOURNEY TRAVEL AIDS. 2.ENCOURAGE STUDENTS TO APPLY CONCEPTS REAL EXPERIENCES DEMONSTRATE MARKETING AT WORK. THE TEXT TAKES A PRACTICAL MARKETING-MANAGEMENT APPROACH, PROVIDING COUNTLESS IN-DEPTH, REAL-LIFE EXAMPLES AND STORIES THAT ENGAGE STUDENTS WITH BASIC MARKETING CONCEPTS AND BRING THE MARKETING JOURNEY TO LIFE. EVERY CHAPTER CONTAINS A FIRST STOP OPENING STORY PLUS MARKETING AT WORK HIGHLIGHT FEATURES THAT REVEAL THE DRAMA OF MODERN MARKETING. |
| 搜尋參考資料: 1. ... technology to gain competitive advantage–from traditional marketing all-stars such as Nike, P&G, ... cartridge for Marketing: An Introduction, 12/E Armstrong ... 2-floor.dyndns.org/item_detail.php?pro_id=760458 PART I: DEFINING MARKETING AND THE MARKETING PROCESS Ch 1 Marketing: Creating and Capturing Customer Value Ch 2 Company and Marketing Strategy: … Marketing: An Introduction, 12/E Armstrong & Kotler ISBN-10: 0133451275 • ISBN-13: 9780133451276 ... It's the reason you always get the best out of them.
Get Textbooks on Google Play. ... streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and ... www.alibris.com/Marketing-An-Introduction-Gary-Armstrong/book/4194342
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